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Marketing, The Marketing Grinch Christmas

Earn Money With A Quick Christmas Promotion! The Marketing Grinch's Heart Grew 3 Sizes That Day, And Now He Is Giving Back!

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    Selling The Grinch

    My latest marketing recap at The Hollywood Reporter is for Universal’s latest big-screen adaptation of The Grinch. Universal has turned out campaign that makes the character’s, well, grinchiness the c...

    The Grinch is Terrorizing the Subway

    Not only is the Grinch a little fuckin’ stinker ... Gail Harrison, senior vice president of creative marketing at Illumination, didn’t respond to our request for comment, not unlike Victor Frankenstei...

    'Grinch' Marketing Bets On Gleefully Cynical Promotion

    Universal’s new attempt to bring The Grinch — that iconic Dr. Seuss creation who’s as cuddly as a cactus and as charming as an eel — to the big screen is expected to bring in a respectable -60 mill...

    IHOP launched a Grinch-themed menu and we want all of it

    Of course, there will also be Grinch-inspired kids items on the menu ... IHOP's vice president of marketing.

    ‘The Grinch’ Global Promo Campaign Grows Several Sizes From First Movie, To M

    Partners are angling their campaigns with the attitude and snark of infamous Grinch, which dovetails with the studio’s marketing tenor for the Yarrow Cheney-Scott Mosier-directed animated feature.

    Benedict Cumberbatch Loves Those Biting Grinch Billboards

    While the animated iteration of The Grinch might have adults sizing up the film as a children's movie, these billboards take the comedy of the fuzzy green villain to an adult audience and appeal to th...

    MOVIE REVIEW: Classic holiday source material for ‘Grinch’ hard to mess up

    Thanks to the time of year, the power of the brand and the onslaught of tie-in marketing of every conceivable source, “The Grinch” will likely crush at the box office and establish legs for the rest o...

    Will 'The Grinch' See Box Office Green in Crowded Month of Family-Friendly Movies?

    "The Grinch" stars Benedict Cumberbatch as the titular ... post-Halloween frightfest. The marketing is heavily leaning on the film's Rotten Tomatoes score, which currently sits at 86 percent after it ...
 
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